adventure, black business, business, dreambig, ecuador, English, entrepreneur, entrepreneurship, esl teaching, expats, expats in Ecuador, female business, female business owners, female entrepreneurs, happiness, ibarra, imbabura, indie, latin america, new business, rebound, setback, small business, té, tea, tea shop, teacher, teaching abroad, teahouse
Yesterday was a hard day as a baby entrepreneur. I had two events at my teahouse and no one attended. Add to that, there were hundreds of people roaming around my neighborhood eating ice cream and pan de leche. I heard an entrepreneur say that everyone has some money; the question is why aren’t they spending their money on your product.
This situation and quote make me reflect upon my product. People tell me my problem is location. But I see businesses in “good locations” (center of town) in Ibarra close after a few months. I think it is the packing of my product. I haven’t discovered the way to connect my global mindset to the mindset of Ibarrenos who like their traditions and way of life.
In analyzing the situation, I must find a balance between “global Monique” and “traditional Ibarreños.” I also must rebound quickly from disappointment. Barbara from :Shark Tank” said that how quickly someone recovers from a set back is how successful that person will be in business. I thought about her words as I sat in my teahouse contemplating why life wasn’t bringing folks through the doors of my teahouse.
So I decided to make a video. It wasn’t the best video (Angel and Phillip let me know; love 100% friends), but it was something to keep me moving forward and not get stuck in disappointment. I introduced myself as an English teacher for my English language business, Global English Made Simple (GEMS) without make-up (guess I’m feeling Alicia Keys). Then I made a second video for how to make “Jamaica-me-crazy” cocktail. There aren’t enough tea cocktails videos out (I know hard to believe), so I felt I was actually contributing something to the world.
I felt better after making the videos. I was being productive even if the profits weren’t coming in the present moment. I was investing in my future. I was sticking with my idea in face of setbacks. And from the videos I watch, I know that I must stick with my ideas.
Not many people get this “stick with my idea” situation that I’m presently living. But I also understand that most people don’t want to be a real visionary leader nor do they want to be relevant entrepreneurs. They want that “Korean Dream,” as Jessica puts it– a good job with a good salary working for a good/stable company. Thus, when I see people looking at me in silent confusion, I know they are Korean Dreaming and not my type of fellow entrepreneurs. We need all kinds of folks in the world, so I’m not putting them down; I’m just saying we are different. And it is that difference that is making me rebound quickly and stick with “English Tea” in Ecuador.